Nivea: Professional Make-Up
GLOBAL BRAND PARTNERSHIPS MANAGER | MEDIAMONKS/IMA
NIVEA was making their exclusive anti-aging line, Professional Make - Up, readily available on Amazon. NIVEA partnered with MediaMonks & IMA to celebrate and communicate this exciting opportunity through carefully selected influencers selected to drive traffic to the Amazon products.
As Global Brand Partnerships manager, I spearheaded the way as we timed the influencer posts to line up with Valentines day, but instead of focusing on significant others, we strategically selected strong single women to help celebrate ‘Galentines day’ a concept new to the target demographics
Instead of waiting for a partner to gift them presents for Valentines day, they gifted themselves and their closest ‘gals’ the Nivea Professional and celebrated sisterhood and female power.
The influencers emphasized the key aspects of the product as well as focused on driving traffic to the Amazon page using discount codes and swipe ups
7 x Influencers | 2 x Markets | 3M Total Reach |
90%+ Positive Sentiment
Nivea: Pure Skin Brush
We had experienced such success with the NIVEA Professional campaign, we decided to take it to the next level with their next product, NIVEA Pure Skin.
This cleansing brush was launched on Amazon, but this time, we created a Amazon landing page where we re-used the influencer images to have the customers favorite endorsers accompany them further than usual along the consumer journey.
