Marshall Headphones & Speakers: Multiple Campaigns
GLOBAL BRAND PARTNERSHIPS MANAGER | MEDIAMONKS/IMA
Marshall partnered with MediaMonks for 3 different product launches over 6 months. I handled oversight on everything from market strategy development to creative design and flow to production and influencer briefing / management.
Marshall: Hit The Road
The goal of the campaign was to increase awareness of upcoming product launch of a mobile speaker with a campaign called Hit The Road while creatively showing the mobility of the outdoor speaker.
The campaign was live over the course of 4 months with 50 x influencers from 3 countries ranging in ~30k following to 500k+ and a potential reach of 8.2M.
The campaign over-performed in both sales and engagement.
Marshall: Voice
This product launch intersected with Hit the Road and was aimed at stirring interest and excitement over the Marhsall speaker that includes Google or Alexa Voice. The campaign was launched in the same three markets as HTR but needed a new strategy and creative angel to help it differentiate agaisnt the other campaigns we were launching at the same time.
19 x influencers | 3 x countries, | 3.5M potential reach
