Adidas: Faster Than_
ACCOUNT MANAGER | TBWA\NEBOKO
Speed is subjective ... Speed is feeling ... It's the difference between being competitive and ambitious.
We redefined what ‘fast’ means in a blockbuster global running campaign titled ‘Faster Than_’. The project covered mainstream media, digital, social, product branding and in-store activation.
This campaign for adidas Running, ‘Faster Than_’, was based on this insight.Research shows that the concepts of “transformation” and “self-betterment” are what drive the majority of runners to overcome barriers in their lives.Underpinning this campaign was product communication that heroed the SS20 adidas ‘Fast’ running range. Innovations were introduced through content featuring designers explaining the creation process.
Featured Runner Films
MARTINUS EVANS
Martinus Evans, turned his doctor’s negative body dialogue into a motivational tool.
Faster than People expect.
ELLIE LACEY
Once given 48 hours to live, Lacey survived an emergency liver transplant and went on to become a world champion runner.
Fast than I ever expected.
Additional Content
INDIVIDUAL PRODUCT CONTENT
IN ACTION STILLS
