Adidas: Run to Reconnect
ACCOUNT MANGER | TBWA\NEBOKO
Run to Reconnect works to show the benefits of running as a tool to manage stress through mindful running. By paying attention to your breath, your thoughts, and yourself while on a run, you’re able to reset and regain the mental strength you need to face the day.
This effect is communicated through the experiences of 4 runners who express their own experiences about how running can help them manage stress. This campaign consisted of a hero film and 4 edits of each jogger's individual story all featured across social, retail and e-com activity. We also created a guided mindful run hosted by adidas Runners global mindset coaches, Ameerah Omar and Christian Straka, and featured on the adidas Running app.
The work dovetails with the launch of a new lightweight running collection called FOCUSBREATHEIN, which offers a seamless fit that helps the runner focus only on the art of ‘mindful’ running - an emphasis on meditation and clearing your thoughts while pounding the streets.
Individual Runner Content
ALLY LOVE
Brooklyn Nets host, Peloton instructor, and adidas global ambassador, Ally Love elaborates on her relationship with running.
NIKKI HITLZ
Professional Runner and advocate for LGBTQ community, Nikki Hiltz, explores the relationship between her sport and stress as she runs to reconnect.
GEORGIA HAFY
On days that take more than they give, Georgina runs to reconnect to what’s real.
SAMANTHA D’SOUZA
After having to let go of her dream of becoming a professional athlete, Samantha D’Souza from adidas Runners Los Angeles turned to running. Running to Reconnect, and reconnecting with running. Samantha’s relationship with her sport hasn’t always been straightforward, but she’s always kept moving forward.
