GLOBAL BRAND PARTNERSHIPS MANAGER | MEDIAMONKS / IMA
Marshall Headphones partnered with MediaMonks & IMA to produce ‘Guided By Music’, Marshall’s take on the traditional city travel guide. We visited 6 cities with the most thriving music scenes in the world to uncover the true rock’n’roll spirit through the Marshall lens.
We partnered with a local high profile influencer in each city who embodies the music scene to take us through everything from the scrappy record shop packed full of hidden gems, to a vintage leather store, to a cafe that has the coolest playlists (and clientele) in town.
We produced one hero film, two teaser edits and ten images per influencer to be published across Marshall’s websites, stores and social media channels. In addition we had each influencer cross promote the content on their Instagram channel.
Hachi王悦伊 in Beijing
Hachi王悦伊 guides through her favorite venues in Gulou.
Boo Johnson in LA
California native Boo Johnson is a professional skateboarder who began touring the world at just 16 years old. Ride with Boo to his favorite echo park hang.
Louise Foullain PARIS
Join Louise on a journey through the 11th Arrondissement, a district that has fostered the continuous renewal of the local rock scene.
Charlie Barker in London
Follow Charlie as she takes us to her favorite Hackney spots, including Stranger Than Paradise Records, Paper Dress Vintage and the Moth Club.
Freja Wewer in Copenhagen
Let Freja show you around her hometown and the neighbourhood of Nørrebro, bringing you to some of her favourite spots, such as the bar Café Viking and the record shop Insula Music.
Melanie Kieback in Berlin
Berling-based creative, Melanie Kieback (aka vanellimelli) is a skilled filmmaker and photographer who took us through the amazing music scene in Berlin. Hitch a ride with Melanie as she takes you on trip through Kreuzberg, one of Berlin’s coolest neighborhoods.
