Summer Vibes
BRAND DIRECTOR
From everything from creative concepting to production, to asset development, we shot these three different environments of ‘Summer Vibes’. We had Swim Professional, Swim Recreational, and Sportstyle.. Each environment required its own hero video, in action storytelling stills, as well as individual product shots
Swim Professional
HERO VIDEO
Needed to showcase a range of different products from different brands in action while portraying a vibrant summer vibe.
STILLS & PRODUCT SHOTS
Every Individual product was required to have a clear beauty shot in situation and in action.
Swim Recreational
HERO VIDEO
We needed to embody a chill beach hang while also showing the active lifestyle and the products versatilty and style.
Sportsyle
HERO VIDEO
We needed to embody the sporstyle vibe which is much more street style, fashionable and fun. At the same time it needed to stay united under the Summer Vibes umbrella.
INDIVIDUAL PRODUCT VIDEOS
We create4d several shorter videos that heroed specific products and outfits within the range.
