All Weather Club

ACCOUNT DIRECTOR

The All Weather Club is an idea, anyone can join from anywhere.

Our challenge: What units runners, footballers, and Sportstylers (streetwear) during winter across all the conditions of Europe?

Our solution: The All Weather Club. A club that anyone can be a part of, all you need is the right attitude and the right gear.

We developed content for INTERSPORT’s global platforms, supported by a framework for seamless translation and localization across 13+ regional Instagram channels. We also delivered market-ready content packages, including caption guidelines, posting calendars for video, product stills, and athlete interviews, as well as recommended community management approaches.

Content included one hero video featuring all categories: football, running, and sporstyle. Additionally we created individual videos for each category, videos with qoutes from the athletes about how they would define the “All Weather Club”, in action stills, and individual product shots of upwards of 100 products.

FOOTBALL

We shot the new winter footballs soccer range in an overnight shoot in the mist and rain.

RUNNING

We shot a group of runners through ought Munich overnight in a storm using the

SPORSTSTYLE

To highlight the range of their new athlesiure range for winter. We documented the adventures of a few locals around the city in some heavy rain.