adidas: Predator You +
BRAND DIRECTOR
We took being You to the next level with the ACTIVATE YOU+ Predator Freak campaign.
For INTERSPORT’s adidas partnership, the campaign focused on the idea of personal transformation through performance—showing how the Predator Freak boot helps players unlock new levels of skill and confidence.
We brought this to life through a striking night-time film that emphasised the bold design of the boot and the shift from “YOU” to “YOU+”. The campaign was rolled out across 13 European countries, fully translated and localised, and distributed across in-store, social, and .com channels.
Additional Content
PREDATOR FILTER
In addition to the hero edit, we developed a “Predator Freak You+” Instagram filter that transformed users into their “You+” persona by digitally shattering their image and reconstructing it with Demonskin-inspired spikes.
The filter was adopted by several high-profile footballers, significantly amplifying reach and driving strong engagement across social platforms.
